Helping Your Company Succeed
As a user-interface designer, I focus on helping your customers use your software or Web site the way you want them to. Since 1994, I’ve specialized in applying strategy to design, including branding, product marketing, and applications.
My design approach involves improving clarity, speed, effectiveness, and ease of use by streamlining the user experience. From my experience, the most successful process includes:
• Focus group research to extrapolate what target audiences want and present designs that meet their expectation.
• Usability testing to validate designs and make improvements or new discoveries.
