In 2001, I joined 2Wire, Inc., as the user-interface designer for the company’s flagship product, the HomePortal residential gateway, which allows multiple computers to share high-speed Internet access. My design has distinguished the HomePortal as the most consumer-friendly product in its class, now championed by SBC, BellSouth, and other major Internet service providers as their recommended networking solution for DSL customers.
Prior to 2Wire, Scott Hublou, Leo Cheung, and I founded Asimba, Inc. in 1998. Asimba.com was the leading sports and fitness Web site until its acquisition in 2001. As Chief Design Officer, my creative team designed the Web site and user interface, built prototypes, produced Web content, and usability tested our products. In addition, my team established the company’s corporate identity and produced traditional marketing collateral (print and exhibit design).
My interactive design experience began in July 1994 at Poppe Tyson, when I became the first Web developer in the entire $4 billion Bozell Worldwide organization. Poppe Tyson, before merging with Modem Media, was one of the world’s top three Internet consulting firms. As creative director, I designed and directed several Web sites at the forefront, including Netscape and the White House. We built an expert team of first-generation Web developers, many of whom continue to make great contributions within the Web community.
Prior to working in interactive media, I was an advertising art director and graphic designer for nine years. My experience includes designing corporate identities, marketing collateral, print ads, product packaging, data sheets, presentations, and posters. I gained not only versatility in various media, but also a foundation in creatively executing marketing strategy, which helps me interpret corporate design standards for software and interactive media.
I now describe myself as a software user-interface designer, Web marketing strategist, conceptual art director, and creative services manager who thrives in the technical medium. My specialty is interpreting corporate strategy, designing for the computer screen, and visually communicating call to action to the user.