Prior to joining SuccessFactors, I was a senior user experience designer at CollabNet, Inc., a software development company in Brisbane, California, specializing in collaboration tools for global distributed development. At CollabNet, I designed the user interface for the suite’s application lifecycle management feature, and also redesigned the discussion forums interface.

From 2001 to 2004, I joined 2Wire, Inc. in San Jose, California, as the user interface designer for the company’s core product, the HomePortal residential gateway, which allows multiple computers to share high-speed Internet access. My design distinguished the HomePortal as the most consumer-friendly product in its class. The product is now championed by AT&T, BellSouth, and other major Internet service providers worldwide as their recommended networking solution for DSL customers.

As an entrepreneur in 1998, Scott Hublou, Leo Cheung, and I founded Asimba, Inc., the leading sports and fitness Web site until its acquisition in 2001. Asimba’s sports, fitness, and nutrition applications, including online training programs, nutrition programs, and fitness calculators helped many subscribers reach athletic goals, improve health, and maintain fitness. As Chief Design Officer, my creative team designed the Web site and user interface, built prototypes, produced Web content, and usability tested our products. In addition, my team established the company’s corporate identity and produced traditional marketing collateral (print and exhibit design).

My interactive design experience goes back to July 1994 at Poppe Tyson, when I became the first Web developer in the entire $4 billion Bozell Worldwide organization. Poppe Tyson, before merging with Modem Media (now Publicis Modem), was one of the world’s top three Internet consulting firms. As creative director, I designed and directed several Web sites at the forefront, including Netscape and the White House. We built an expert team of first-generation Web developers, many of whom continue to make great contributions within the Web community.

Prior to working in user experience, I was an advertising art director and graphic designer for nine years. My experience includes designing corporate identities, marketing collateral, print ads, product packaging, datasheets, presentations, and posters. I gained not only versatility in various media, but also a foundation in creatively executing marketing strategy, which helps me interpret corporate design standards for software and interactive media.